Pricing your photography can be a tricky task, especially if you’re new to the business. However, getting your pricing right is crucial to running a successful photography business. It ensures that you’re compensated fairly for your efforts and allows you to sustain your business in the long run.
Fortunately, there are several resources available that can help you price your photography accurately. One such tool is a Lensational free calculator that takes into account all the costs associated with running a photography business. This calculator helps you determine the ideal pricing for your services, ensuring that you’re not overcharging or undercharging.
To start with, you need to understand your Cost of Doing Business (CODB). This involves calculating all the expenses you incur in running your photography business, including equipment, rent, insurance, travel expenses, and any other overhead costs. Once you have a clear idea of your CODB, you can use a pricing calculator to determine the ideal price for your services.
Download below free excel worksheet and calculator from Lensational Magazine:
£ Pound Version:
$ Dollar Version:
€ Euro Version: